Cleaning Up Agency Messes At Notorious, we’re rarely surprised by what we find auditing accounts these days, but a recent discovery took the biscuit.
It turned out that a client’s previous agency was just using a paid software subscription to manage the account. No input or knowledge at all. Just taking money from the client, giving a very small percentage of it to a machine, and then having absolutely no idea what was going on.
Obviously, they were completely unable to answer any questions about strategy and performance.
The “Actual Intelligence” Difference We saw a similar story with a new client this month. They had spent a fortune with an agency using an AI tool to run all their campaigns with no human accountability.
The result? Wasted budget and zero strategy.
Surprise, surprise, they’re far happier working with people, using our own AI (Actual Intelligence).
Why This Matters “Set and forget” strategies don’t work in 2025. Whether it’s a logistics company where having your name in ten-foot letters on the side of a lorry isn’t enough, or a retirement village that needs to reach an online-savvy older demographic—you need human oversight.
Ready to see if a robot is running your ads? Book Your Notorious Audit
